You work hard on your music. You pour your blood, sweat, and tears into every note. So when it comes time to promote yourself and your work, you want everything to be perfect. That’s why a press kit is so important. It’s a one-stop-shop for all the information a journalist or promoter might need to write about you or book you for a gig. Follow these tips, and you’ll be sure to have a press kit to help you get the coverage you deserve.
What is a music press kit?
A music press kit, also known as a media kit, is a document or folder that contains information about an artist or band. This information can include the artist’s or band’s biography, photos, press releases, and other promotional materials. Music press kits are typically used by music journalists, bloggers, and other media members to learn more about an artist or band and their music.
Press kits can be either digital or physical. A digital press kit (also called an e-press kit or online press kit) is a press kit that exists solely in digital form and can be accessed online. A physical press kit (also called a print press kit) is a press kit that exists in physical form and is usually mailed to media members.
Music press kits should be professional, well-organized, and up-to-date. They should also be tailored to the specific audience they are being sent to. For example, a music press kit for a country music artist would be different than a music press kit for a hip-hop artist.
When sending a physical music press kit, it is important to use high-quality materials and printouts. The kit’s contents should also be well-protected so they do not get damaged in transit.
Digital music press kits can be created using various software programs or online services. In addition, many artists and bands already have websites that can easily be turned into digital press kits.
No matter what format you choose for your music press kit, remember that it is an important tool for promoting your music and connecting with members of the media. A well-crafted press kit can make all the difference in getting your music heard by the right people.
How to create an electronic press kit for your music
Your electronic press kit, or EPK, is vital for getting your music career off the ground. An EPK is an online portfolio that gives journalists, bloggers, and other industry professionals a snapshot of who you are as an artist. It should include everything from your bio and performance history to high-resolution photos and press clippings.
A well-crafted EPK can make all the difference in whether or not you get booked for shows, featured in articles, or played on the radio. Here’s how to create an electronic press kit to help you achieve your musical goals.
- Start with a strong bio.
Your bio is one of the most important components of your EPK. It should give readers a sense of who you are as an artist and your musical style. Keep it short and sweet, and include any relevant details that will help journalists write about you.
- Add high-quality photos.
Your EPK should include several high-resolution photos of you performing or in candid moments. These photos should be professional, so consider hiring a photographer if you need good ones.
- Include your performance history.
Make sure to list all of the places you’ve performed, both big and small. This will show industry professionals that you’re a seasoned performer comfortable playing live shows.
- Add press clippings.
If you’ve been featured in any articles or blogs, including those in your EPK. This will show that you’re already generating some buzz and help journalists see why you’re worth writing about.
- Add your music.
Of course, your EPK is only complete with your music! Include links to your website or Bandcamp page and a few of your best tracks. You can also embed streaming players directly into your EPK so that readers can listen to your music without leaving the page.
- Make it easy to share.
Make sure your EPK is easy to share by including social media buttons and an email contact form. You should also design it to make it easy to print out or download as a PDF.
Creating an electronic press kit is essential in getting your music career off the ground. Following these tips, you can create an EPK to help you achieve your musical goals.